Honda Candy Cane Lane
The Holiday season is all around, and what better way to bring the joy and wonder that most of us can easily experience to patients such as those at Children’s Hospital of Orange County.
That’s just what Honda has set out to do through an immersive journey down a virtual Candy Cane Lane shared via Oculus headsets.
Honda Auto Marketing Assistant Vice President Susie Rossick explained that this year Honda had the unique privilege of transporting children at Children’s Hospital of Orange County to a virtual winter wonderland that brings the festive spirit of the holidays to the kids directly.
The program expands upon the company’s annual Happy Honda Days campaign.
In the Candy Cane Lane virtual-reality experience, a Honda sleigh pulls the viewer along a snow-covered neighborhood filled with holiday lights. As the viewer travels down the street, the lights and decorations become more extravagant while bells and harps play and illuminated snowmen and toy soldiers animate to life.
The experience culminates as the children in the hospital see virtual reindeer pulling Santa’s sleigh.
Just as Santa drops a beautifully wrapped gift into their lap in the video, a real gift was placed in their lap.
A short, documentary-style video of the children’s reactions to their Candy Cane Lane VR experience has been posted on Facebook. (http://honda.us/HolidayMagic)
For every “like” or “love” the video receives, Honda will donate $1 to the Children’s Hospital of Orange County and the Pediatric Brain Tumor Foundation, up to a total of $100,000. The video can be found on Honda’s YouTube and Twitter channels.
