Nissan USA Press Release: Sep 12, 2018
Nissan Intelligent Mobility vision to bring ‘Safety Shield 360’ to top- selling models, representing more than 1 million vehicles annually
- Nissan Safety Shield 360 supports the Nissan Intelligent Mobility vision to redefine how cars are driven, powered and integrated into society.
- Nissan Safety Shield 360, a suite of active safety technologies, will first be available on the all-new 2019 Altima and 2019 Rogue – both on sale this fall
- Nissan Safety Shield 360 to be standard on one million new vehicles sold annually in the U.S. by 2021
- The suite of advanced driver-assist systems includes Automatic Emergency Braking with Pedestrian Detection1, Blind Spot Warning2, Rear Cross Traffic Alert3, Lane Departure Warning4, High Beam Assist and Rear Automatic Braking5
NASHVILLE, Tenn. (Sept. 12, 2018) – Nissan is introducing Safety Shield 360, a suite of six advanced active safety and driver-assist technologies as standard equipment on all of its top- selling models by 2021, representing more than one million vehicles annually.
“Our philosophy is to bring Nissan Intelligent Mobility technologies to market in our most popular and affordable vehicles,” said Denis Le Vot, chairman, Nissan North America. “Safety Shield 360 combines six advanced systems to give models like Altima and Rogue a class- leading package of technologies that can improve safety and the overall driving experience for Nissan owners.”
According to the Insurance Institute for Highway Safety (IIHS), cross traffic alert reduces crashes by 22 percent; the combination of rearview cameras and sensors reduces crashes by 42 percent; and adding rear emergency braking reduces backing crashes by 78 percent compared with vehicles with none of these features.
Nissan Safety Shield 360, which includes front, side and rear sensing technologies – will first be introduced as standard equipment on SV and SL grades of the upcoming 2019 Rogue, 2019 Rogue Sport and the all-new 2019 Altima, which all go on sale at Nissan dealers in fall 2018.
Nissan Safety Shield 360 suite includes six key advanced systems:
| Front | – Automatic Emergency Braking with Pedestrian Detection1 – uses forward-facing radar and camera technology to track vehicles and crossing pedestrians, can give audible and visual warnings and apply braking to help avoid or reduce the severity of frontal collisions – Lane Departure Warning4 – alerts driver of drifting from lane with a visual warning and audible or haptic signals – High Beam Assist – automatically switches to low beam headlights when it detects a vehicle ahead and turns the high beams back on when needed |
| Side | – Blind Spot Warning2 – helps spot vehicles in driver’s blind spot areas – Rear Cross Traffic Alert3 – can warn the driver about detected approaching vehicles when reversing out of a parking spot |
| Rear | – Rear Automatic Braking5 – helps the driver detect stationary objects when backing up and, if necessary, applies the brakes to help avoid a collision |
Other Key Nissan Intelligent Mobility Features
Safety Shield 360 is the latest development of Nissan Intelligent Mobility, the company’s vision for changing how cars are driven, powered and integrated into society.
Another key component of Nissan Intelligent Mobility is ProPILOT Assist6, which will be available on the all-new 2019 Altima. ProPILOT Assist eases driver workload by reducing the amount of driver acceleration, steering and braking input under certain driving conditions, during single-lane highway driving. ProPILOT Assist is the foundation for automated vehicles of the future, helping drivers stay centered in the lane, navigate stop-and-go traffic, maintain a set vehicle speed and maintain a set distance to the vehicle ahead. Currently, Nissan offers ProPILOT Assist on the 2018 Rogue and the all-electric 2018 LEAF.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.NissanUSA.com and www.INFINITIUSA.com, or visit the U.S. media sites NissanNews.com and INFINITINews.com.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34 percent stake in Mitsubishi Motors, which became the third member of the Alliance – a grouping with combined annual sales of almost 10 million units a year.
